When you buy something from Apple the packaging has emblazoned on it conspiciously, "Designed in California." Obviously the hardware is made in China. Holden is making the same transition: providing high value and highly profitable engineering services to its global parent company. Design is another high value area where Holden is making a mark with designs like the Torana, Efijay and now the VE Monaro Coupe.
Holden does very little manufacturing in comparison to the engineering it does such as the VE platform, the Chevrolet Camaro, and the global variants of its Commodore/Statesman vehicles. I expect a day will come when it no longer does the capital intensive and low profit manufacturing, replacing it instead with engineering and design services - much like Apple does.
Holden does very little manufacturing in comparison to the engineering it does such as the VE platform, the Chevrolet Camaro, and the global variants of its Commodore/Statesman vehicles. I expect a day will come when it no longer does the capital intensive and low profit manufacturing, replacing it instead with engineering and design services - much like Apple does.This is the clever country is it not? Why the crying over Mitsubishi manufacturing going offshore when it was heavily subsidised by government anyway?
