The internet boom of the late nineties saw many winners and losers. Some of the big winners were companies such as Amazon, Yahoo, Ebay and Google. These exemplified the changing technology and the new ways it allowed those businesses to not only reach customers, but to allow other customers, to reach their customers. This is the many-to-many economic model. It would not be possible without the rise of the decentralised data network, the http protocol, and the internet web browser. The market success of this economic model has ramifications for representative democracy.
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