cam, 299 words, 0 comments, Webdesign, eCommerce, Sales, Price Transparency

This is the desklight from conof. I don't see anywhere on their website to buy it. If you are in the business of selling products and someone hits your site, interested in your product, "buy it here" is the logical link to present the user with.

The same with the Nikon camera on this website. I clicked through to Amazon as I am interested in a camera that can handle dim light better than my current one. I wanted to know how expensive it was, but under price there is the line, "To see our price, add this item to your cart. You can always remove it later. Why don't we show the price?" I was interested enough to put it into the cart, after I whinged about it first, and for those interested it was $1,400 or so. I don't see why I had to put it in my cart to see how expensive it was. And for FWIW I didn't read their explanation as to why, I don't care enough.

Some more incongruities. If the free market is supposed to aid in price transparency, the most opaque industry I have come across is the US health care system. Prior to the operation on my shoulder I could not get a price out of anyone. I was told numerous times about the 90:10 and 70:30 for out/in coverage. It was also made clear that the Doctor, Anaethesiologist and Medical Center would all bill me independently. But I could not get dollar amounts. The bills trickled in and it wasn't that much, but still I would have liked to have known my liabilities before hand. I was in enough pain however that I would have paid a lot more to have it go away.